The "M2," as it could be called, would be the next-generation Mac processor and could come in a redesigned MacBook Air, according to Bloomberg.Īt the very least, discussing the advances in Apple's processors would be a good fit for the developer-centric conference. It teased at a product release event earlier that a high-end model called the Mac Pro with an Apple-designed chip was forthcoming. Before that, it announced updates to Mac desktops and laptops in 2017.Īpple could reveal the successor to the M1 processor at WWDC. The last time Apple announced hardware products at WWDC was in 2019 when it released the $6,000 Mac Pro and a $5,000 monitor. The change is subtle - the keynote presentation with new product announcements will still be pre-recorded, and developers around the world can still virtually attend the conference's sessions.Īpple sometimes reveals new hardware at WWDC, but the products are usually pricey, high-powered and aimed at programmers - usually Macs, which are required to build apps for the iPhone. The biggest difference this year for WWDC is that it will include an in-person component after two years of being entirely virtual. Apple gets programmers excited about these technologies through a hype-filled keynote to kick off the conference, a more technically oriented presentation called "Platforms State of the Union" later that day, and then a week of class-like sessions and one-on-one meetings where developers can get feedback and guidance from Apple engineers. Software for Apple platforms, like iOS apps, usually use different tools or programming frameworks than other big platforms such as Microsoft 's Windows, Google 's Android, or the web. Apple also generates as much as $20 billion per year from software sales on its App Store. Without a robust selection of updated, quality applications, the value of Apple's platforms for consumers and users would likely decline, which would eventually hurt sales. WWDC, which stands for Worldwide Developers Conference, and is nicknamed "Dub Dub," is strategically important for Apple even if the company doesn't announce any new hardware.Īpple's financial performance depends on the support from third-party software developers like those that attend WWDC.
But Apple's long-reported mixed-reality headset is unlikely to make a debut next week.
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